IMPACTOR is an acronym that points out the key steps in setting goals that matter, so your business can have impact.
IMPACTOR goals begin with impact, which I define as where your unique business meets the world and makes it a better place for all of us. Your impact intention needs to be clear before you begin. What difference do you want to make?
Make sure your goals are measurable. It’s tempting to be vague. Don’t give into that. What you measure is more likely to happen.
Goals should be specific, particular. Rather than saying, I want more customers, make your goal 10 more customers. Or two joint venture partners, rather than just ‘more’.
When you get in the planning fever, lofty goals can take a bigger place than is healthy. Goals should be challenging, yes, but make them achievable as well, so you don’t freak yourself into paralysis.
Can you describe your goal to your team members, those who will be implementing it? Be clear about what your goal is, so you can articulate it.
Be time-specific. Give each goal a timeline. You may miss it slightly, and that’s OK. Be willing to adjust, but not so much that the timeline has no teeth.
Now that you’re aware of these criteria, we’re going to do a little alchemy here. At this stage in the IMPACTOR model, goals become objectives. That means they’ve been vetted against the IMPACT criteria and found worthy.
Finally, create your Get-To-Do list. Attach a few key results to each objective, to clarify how you’ll achieve the objective. Your business is a gift to yourself and to others. You get-to-do these things!
Make your goal setting a high ROI activity by using the IMPACTOR Goals model. They’ll ensure that your goals will get you where you want to go, with high impact.
Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.