The income from those clients more than paid for the investment in traveling and attending the live event.
One way to find events is to get on the mailing lists of the influencers in your industry. Pick ones who have an agenda that will also be beneficial and interesting to you.
You can also Google event calendars for events in your area or other locations that you would like to travel to.
Of course, it will be twice as good if you pick an event where you will be learning something of value for your own business. Then you’ll essentially be killing two birds with one stone—more knowledge for your business and more leads for your business.
Be sure to take lots of business cards but also have a way to track who you speak with so you can follow up with them after the event.
Lastly, be sure to do your follow up right after the event so people remember who you are.
Many coaches ask me, “Where can I find qualified leads offline?” Here are some tips:
- Networking Meetings such as BNI, Meet-Up, local entrepreneur groups, Toastmasters, and your local Chamber of Commerce
- Meetings for International Coaching Federation (ICF) have chapters in all major cities http://www.coachfederation.org
- Live events – look for ones that are targeted to your target market
- Local support groups that are for your ideal client’s issues and concerns
- Have a booth at a local job expo, business exhibition, or other event that draws your ideal prospect
- Start your own local support or business group and invite the community or send individual invitations to people you know who may qualify as a prospect
New Networking Paradigm
Networking is an opportunity to find people who are in sync with you. But it’s about building relationships, not just getting sales. There is a new trend in networking that you should be aware of. The old paradigm was “How can I get their attention? How can I find a new prospect?” The new paradigm is “What does this person want or need? How can I be of service to them? How can I solve their problem?”